Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on app install ads. The video-heavy mobile advertising network categorized 11,000 different video ad creatives and then studied their efficacy in over 10 billion mobile video impressions. The goal: understanding what works best in […]
Analysis of 10 billion mobile video ads shows what gets your app installed
Venture Beat - 23 Jun 2016 22:10
Financial dudes like strong musical endings. Arcade games players, not so much. Those are a few of the findings of AdColony’s new study on app install ads. The video-heavy mobile advertising network categorized 11,000 different video ad creatives and then studied their efficacy in over 10 billion mobile video impressions. The goal: understanding what works best in […]
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